BUYER’S GUIDE / DENTAL SEO PRICING
Dental SEO Cost in the UK: How to Compare Quotes
Dental SEO costs vary by what the quote covers. In two UK examples reviewed on 10 November 2026, Dominate Dental lists £999 a month for its SEO and AI-search package, and Cogrank lists £1,450 a month plus ad spend for a package combining Google Ads, SEO and conversion work. To compare quotes fairly, total the first 90 days and check who pays for the work outside the retainer.
What changes the price?
List the number of locations, the treatments you want to promote and the work the site needs. A practice with one location and existing treatment pages can ask for a focused local and technical scope. A group planning a rebuild needs to account for development, migration, approvals and location-level reporting. Ask the supplier to separate one-off work from recurring tasks.
Dominate Dental: a published SEO and AI-search tier
The pricing page lists Get Found at £999 per month. It presents the offer as a combined SEO and AI-search service. Other tiers on the same page bundle different work and list ad spend separately. Confirm setup, tax treatment, term and the actual deliverables in the written quote.
Cogrank: a published bundle with paid search
Cogrank’s Core plan lists £1,450 per month plus ad spend paid directly to Google. It includes Google Ads management, technical and local SEO, and conversion work. Its Starter plan is a paid-search management offer. Ask what content work or additional integrations would be quoted separately.
Compare the first 90 days
For an illustrative quote, add the setup fee and three monthly fees. Quote A is £600 setup plus £550 per month, which totals £2,250. Quote B is £150 setup plus £750 per month, which totals £2,400. Both examples exclude VAT. Add any agreed ad spend, development or other mandatory charges to the estimate before deciding.
Ask for the first invoice, the monthly invoice after onboarding and the minimum amount payable under the contract. A lower setup fee can still leave you with a higher 90-day cost.
Compare what the practice actually gets
Use the same rows for every proposal. Check technical fixes, local profile work, treatment content, reporting, website implementation and lead tracking. For each row, record what is included, who will do it and what costs extra. Look for a specific deliverable such as one priority treatment page reviewed and updated, with agreed checks after publication.
What to prioritise on a smaller budget
Pay first for the issue that prevents enquiries from happening or being measured. If the phone number is wrong or the consultation form fails on mobile, fix that before expanding content. If a profitable treatment has no useful page, ask for a focused plan for that treatment and location. Review the baseline before adding another channel.
A FEW USEFUL ANSWERS
Frequently asked questions
Is ad spend included in a dental SEO quote?
It depends on the proposal. Ask for a separate line for ad management and a separate estimate for the money paid to the ad platform. Then confirm who owns the ad account and what work continues if ads are paused.
Do I need a monthly retainer?
A one-off audit or repair can suit a specific problem. A retainer makes more sense when the practice needs ongoing monitoring, content work or regular implementation. Ask what is delivered in each billing period and what the exit terms are.
Should I compare quotes with or without VAT?
Ask suppliers to show the tax treatment and the total payable in writing. Compare each proposal on the same basis, and check with your finance team which amount to use when budgeting.
CONTINUE EXPLORING
Put the guidance into practice
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