GOOGLE ADS & PPC
Give paid search a clear path to enquiry.
Google Ads management for service businesses needs more than clicks. The offer, search intent, landing page, and conversion measurement need to work together so you can assess what the campaign actually produces.
What the work can include
Campaign and search-term review
Review account structure, targeting, search terms, negatives, locations, and the commercial intent behind the clicks.
Conversion-focused landing pages
Align the ad promise with a relevant service page, credible evidence, and a clear contact route. Remove distractions and broken clicks before scaling traffic.
Lead measurement
Define the enquiry and qualification events you need to evaluate. Distinguish a form click from a successful submission and a qualified lead.
Budget and optimisation
Agree a test budget, review points, and the evidence required to continue or change direction. Media spend and management scope should be clear before launch.
How we start
Start with the offer, location, and customer economics. Review the account and landing pages, agree tracking and budget, then evaluate enquiry quality and acquisition cost before increasing spend.
Before you commit
Can PPC generate leads quickly?
Ads can reach searchers after campaigns are approved and launched, but profitable leads are not guaranteed. Demand, budget, competition, targeting, the offer, and sales follow-up all affect results.
Is advertising spend included?
The proposal should separate ad-platform spend from management, creative, landing-page, and tracking work. We agree those responsibilities and costs before starting.
YOUR NEXT STEP
Tell us what you want your website to achieve.
Include your website address, target market, and the main problem you want to solve. We will discuss the scope before recommending a project.
Prefer email? sales@rankdigital.io.