MAKE YOUR ASSUMPTIONS VISIBLE
Website Enquiry Calculator
Explore what a change in enquiry rate would mean at a given number of relevant visits. Use actual analytics as a baseline and check lead quality separately.
Illustrative artworkImmediate comparison
Enquiry opportunity calculator
Compare scenarios using your own assumptions. This is not a traffic or results forecast.
Relevant visits × enquiry rate. Track lead quality and booked appointments separately.
Calculate a scenario
Multiply relevant visits by the enquiry rate. Compare your current assumption with an alternative to understand the size of the opportunity.
Use the same time period and definition of an enquiry for both scenarios.
Separate enquiries from revenue
An enquiry can be a poor fit, a duplicate or a missed call. Booked consultations, sales and customer value need further measurement.
This tool is a planning aid, not a growth forecast.
A FEW USEFUL ANSWERS
Before you take the next step
Does a higher enquiry rate guarantee sales?
No. Lead quality, response time, capacity and your sales process affect the outcome.
CONTINUE EXPLORING
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Conversion & growthConversion Rate Optimisation (CRO)
Improve landing-page clarity, form completion and the journey from relevant traffic to qualified enquiries.
ExploreSTART WITH YOUR BIGGEST OPPORTUNITY
Let’s turn the next question into a clear plan.
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