ILLUSTRATIVE AUDIT SAMPLE
Sample Dental SEO Audit
This fictional single-location UK practice wants more implant consultations. The example shows how we would document an observation, set a priority and verify a fix.
Priority 1 — Make the consultation action clear
In this example, the implant page puts its enquiry link beneath a long treatment description. Bring a labelled consultation action near the first decision point and verify on mobile that it reaches the right form.
Check the CTA, form completion and confirmation on a phone before release.
Priority 2 — Align local search with the treatment page
The example practice listing links to the homepage. Check whether its website and appointment links lead to a useful destination, then make the implant page easy to find from the homepage and treatment navigation.
Review the practice details and follow the route from the listing to the enquiry form.
Priority 3 — Establish a useful baseline
Record Search Console clicks to the implant page, confirmed form completions and qualified implant enquiries for the same reporting period. Where the practice can connect leads to its diary, track booked consultations separately.
Compare equivalent periods after rollout and document traffic or capacity changes that affect interpretation.
A FEW USEFUL ANSWERS
Before you take the next step
Does this show client results?
This is a worked example using a fictional practice. It demonstrates the audit format and the decisions it supports.
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